With a lot of articles published alluding to reasons why I joined BBC1’s The Apprentice, I thought it would be helpful to set the record straight. I realise the leading reason to put yourself through the ordeal of boardrooms and breakdowns is driven by money. And when that is no longer an obvious motivation (I sold my last business Slingshot …
After taking almost a year off following the sale of my last business Slingshot Sponsorship to The Marketing Group, I am excited to announce that I will be launching something very different before the end of September this year. I have been working in the sponsorship industry for most of my career, and thoroughly loved it – particularly being challenged …
“To work in football, you need to know football.” “We’ve already addressed diversity; we have 30 per cent of women on our Board.” “We can’t purchase that, we’ve only ever sponsored cricket and polo in the last 50 years so let’s stick to that.” These are just a handful of the eye-rolling quotes I have heard from C-suite professionals this …
I’ve just come off of a long book signing and presentation stint across Europe. It was great fun; however, what consistently happened when I came off stage was that I was told by people that they didn’t want to read my book, but rather just hire me. Unlike most people on the speaking circuit, I actually wrote this book to …
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows. Jackie Fast starts her interview with me with a bombshell: having finally departed late last year from Slingshot a year after selling it and seven years after its launch, she’s leaving …
Sports teams are built and developed – crafted over years of training, coaching, and trading. Ironically the same strategic perspective is not invested off the pitch. Although sport sponsorship is responsible for over 70% of the total industry, it still lacks the necessary expertise to execute a sustainable and robust rights holder commercial strategy. With so much sponsor churn, the …
hose who know me well know that I am easily swayed out of the office with the promise of good wine and sponsorship chat. Not only am I geeky like that (I could quite literally talk about sponsorship for days), I think it’s a crucial part of working in an industry that is shifting so quickly – you really need …
I predict a big year for sponsorship. It’s been steadily gaining a bigger seat at the big boy table, but this year I anticipate it will accelerate at great speed. We have seen big brands slowly start to pull away from badging and into more integrated experiential campaigns – lead by partnerships, whether in a traditional rights holder/sponsor sense or …
If like me, you spent Sunday morning and much of the afternoon sat on the sofa with leftover pizza and a chocolate bar saying to yourself (for the fourth year in a row), “this is going to be the year I do the London Marathon” then you know exactly how influential ‘being in the moment’ is for making decisions. If …
If like me, you spent Sunday morning and much of the afternoon sat on the sofa with leftover pizza and a chocolate bar saying to yourself (for the fourth year in a row), “this is going to be the year I do the London Marathon” then you know exactly how influential ‘being in the moment’ is for making decisions. If …
