Start-up businesses aren’t built on Instagram

After her departure from the competition in Wednesday 28’s episode, Fast talks social media engagement – and her hacks for making sure you don’t waste all your time chasing likes and follows… I’m going to start with the caveat that some businesses do rely heavily on their social profile to build their brand. However, I’d argue that 99% of start-ups …

Being comfortable with being uncomfortable

Following on from her first blog on dealing with setbacks, this week Fast explains why focusing only on the tasks you love isn’t conducive to running a successful business… When you start up a new business there are a million things to do and very little time to do them in. As such, most people revert to what they are good …

Don’t expect setbacks, but expect to deal with them

In a three-part series, Reality Bites, Young Gun, Jackie Fast gives an exclusive insight into her experiences on the BBC’s hit-show The Apprentice, including the lessons she learned each week and how she has applied them in business.  For her first blog, Fast talks dealing with setbacks – from 4am wake-ups on the show to stress coping mechanisms… Far too often, people …

How to ‘Fake It Till You Make It’ in Sales

My time on The Apprentice has been spent primarily on selling.  This isn’t because this is my only area of strength in terms of business skills, it’s because most business is sales. Sadly, there is a stigmatism around salespeople and a reluctancy towards it as a profession – stemming from people being worried about being scammed or making misinformed purchases …

My Next Big Idea

After taking almost a year off following the sale of my last business Slingshot Sponsorship to The Marketing Group, I am excited to announce that I will be launching something very different before the end of September this year. I have been working in the sponsorship industry for most of my career, and thoroughly loved it – particularly being challenged …

Diversity & Inclusion Are Not Optional

“To work in football, you need to know football.” “We’ve already addressed diversity; we have 30 per cent of women on our Board.” “We can’t purchase that, we’ve only ever sponsored cricket and polo in the last 50 years so let’s stick to that.” These are just a handful of the eye-rolling quotes I have heard from C-suite professionals this …

The Callum Murray Interview – Jackie Fast

Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows. Jackie Fast starts her interview with me with a bombshell: having finally departed late last year from Slingshot a year after selling it and seven years after its launch, she’s leaving …