How to ‘Fake It Till You Make It’ in Sales

My time on The Apprentice has been spent primarily on selling.  This isn’t because this is my only area of strength in terms of business skills, it’s because most business is sales. Sadly, there is a stigmatism around salespeople and a reluctancy towards it as a profession – stemming from people being worried about being scammed or making misinformed purchases …

The Callum Murray Interview – Jackie Fast

Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows. Jackie Fast starts her interview with me with a bombshell: having finally departed late last year from Slingshot a year after selling it and seven years after its launch, she’s leaving …