Start-up businesses aren’t built on Instagram

After her departure from the competition in Wednesday 28’s episode, Fast talks social media engagement – and her hacks for making sure you don’t waste all your time chasing likes and follows… I’m going to start with the caveat that some businesses do rely heavily on their social profile to build their brand. However, I’d argue that 99% of start-ups …

How to ‘Fake It Till You Make It’ in Sales

My time on The Apprentice has been spent primarily on selling.  This isn’t because this is my only area of strength in terms of business skills, it’s because most business is sales. Sadly, there is a stigmatism around salespeople and a reluctancy towards it as a profession – stemming from people being worried about being scammed or making misinformed purchases …