Below you'll find a list of all posts that have been tagged as “sponsorship”
“To work in football, you need to know football.” “We’ve already addressed diversity; we have 30 per cent of women on our Board.” “We can’t purchase that, we’ve only ever sponsored cricket and polo in the last 50 years so let’s stick to that.” These are just a handful of the eye-rolling quotes I have heard from C-suite professionals this …
I’ve just come off of a long book signing and presentation stint across Europe. It was great fun; however, what consistently happened when I came off stage was that I was told by people that they didn’t want to read my book, but rather just hire me. Unlike most people on the speaking circuit, I actually wrote this book to …
Jackie Fast recently left the UK-based Slingshot Sponsorship agency, having sold it to TMG. She’s just written a book on sponsorship, Pinpoint. She tells Sportcal Insight all she knows. Jackie Fast starts her interview with me with a bombshell: having finally departed late last year from Slingshot a year after selling it and seven years after its launch, she’s leaving …
