Creative in Context of Commercial

Creative in Context of Commercial

It’s that Cannes time of the year.  A time where the focus is on excellent creative – what makes it, how to harness it, and who is doing it best.  I am a huge fan of good creative.  As I’m not particularly creative myself, great concepts executed phenomenally really drives inspiration.  And who doesn’t want to be inspired? Creative used …

equality

Equality & Why It Matters

The issue around equality and diversity seems to be heating up.  Whilst I normally steer clear of these discussions, having recently attended a presentation at Canada House on diversity with the Ottawa Minister and later speaking on the ‘The Role of Business in Driving Towards Equality’ panel recently at the Salesforce World Tour – it’s clearly a topic that is on …

closing the gap

Closing the Gap

Women’s sports accounts for 5.4% of the value of all sponsorship deals and just 0.4%  in the UK. This percentage is mirrored in the number of women CEO’s of Fortune 500 companies: 5.4%, and though not one is a sports company, women are rising through the corporate ranks to become decision-makers.  The underlying cultural attitudes around women and women’s sports …