Below you'll find a list of all posts from August, 2017
It’s that Cannes time of the year. A time where the focus is on excellent creative – what makes it, how to harness it, and who is doing it best. I am a huge fan of good creative. As I’m not particularly creative myself, great concepts executed phenomenally really drives inspiration. And who doesn’t want to be inspired? Creative used …
The issue around equality and diversity seems to be heating up. Whilst I normally steer clear of these discussions, having recently attended a presentation at Canada House on diversity with the Ottawa Minister and later speaking on the ‘The Role of Business in Driving Towards Equality’ panel recently at the Salesforce World Tour – it’s clearly a topic that is on …
Women’s sports accounts for 5.4% of the value of all sponsorship deals and just 0.4% in the UK. This percentage is mirrored in the number of women CEO’s of Fortune 500 companies: 5.4%, and though not one is a sports company, women are rising through the corporate ranks to become decision-makers. The underlying cultural attitudes around women and women’s sports …
